Internet speeds are exponentially increasing. Rogers Canada is launching a mobile Internet Service with top download speeds of up to 150MB per second.
Online banner ads have been around for a long time and many customers can be quite competent in understanding the difference between web content and advertisement.
As we spend less time on web pages, for example less loading time, it is a fair assumption that we will focus directly on the content and waste less time browsing the featured advertisements.
Companies have the capability to roll out incredible high speed fiber optic networks yet companies may backlash as they would have to shift to even more directly targeted and interactive marketing strategies to retain value for their advertising dollars.
My opinion is that we will see a dramatic decrease in banner ads as website development can be done by beginners in several minutes and only cost very little. SEO marketing through micro blogs is effective and keeps the money coming for google. Which company doesn't dream of their domain being at the top of dozens of Google searches?
